Shot by Berlin-based photographer Dan Beleiu, the model appears in one shot completely naked, backdropped by a giant concrete Balmain logo. “I love her so much that I don’t want to see any clothes on her,” creative director Rousteing told WWD. Elsewhere, Rousteing appears in the SS19 images, covering the model’s breasts with his hands from behind in homage to Janet Jackson’s iconic 1993 Rolling Stone cover.
This obviously is not the first time Delevingne has appeared in a campaign for the brand, after she fronted the AW14 series alongside the likes of Jourdan Dunn, Binx Walton, and Issa Lish. More recently, she opened the house’s SS19 show lip-syncing to Prince’s “When Doves Cry”.